Best sports betting bonus offers

Since sports betting is very popular and widely-practiced, it is both easy to get involved into it and, at the same time, hard to choose the operator that will best match your preferences. To make sure you are satisfied with your experience, you should find an advantageous sports betting bonus as a new customer. Here, I am about to present to you the best bonuses offered by bookmakers in the UK, I will show you the best free bets and give you rich and interesting information about betting opportunities, the different betting offers and much more. At the same time, I will answer the most frequently asked questions by our visitors.

Best betting bonus offers at a glance

Most often, when you open an account at one of the betting operators, you can secure a new customer bonus, which can be up to £200, depending on the current promotion. Operators featuring the best offers include Bet365, Bet Victor and Paddy Power – when you deposit there, you get a 100% bonus on your deposit. The richest offer is presented by Bet365 where you will get a 100% bonus up to £200 and £50 more for mobile betting. But there are a number of other interesting sports betting sites with betting bonuses that you wouldn’t want to miss. Another excellent alternative is the free betting bonus from 888 Sports. Here you can receive £88 in free bets when you place your first bet of as little as £10, and with every following bet you make, you are to receive one more free bet token until the total bonus amount has been reached. The only condition is that you have to make all the qualifying bets within 120 days after your first one. Bwin is also one of the biggest betting provider, and offers its new customers a 100% bonus on first deposit. The operator features live betting and live streams, as well as a smartphone app for mobile betting and gaming. At Bet365 you may place accumulator bets on 3 or more selections and receive up to 100% bonus on it. Some sites also offer mobile bonuses for betting on your tablets and smartphones. You can find here more recommended betting websites and get a second opinion about who is the overall leader of the betting market.

Best free bets

Free bets are another form of bonus. But unlike the name suggests, these are not welcome offers where no deposit is required. Completely free betting vouchers are very rare and are usually awarded only in short-term promotions. The way free bets work can best be illustrated by the excellent example of the Ladbrokes Sports Betting bonus. Upon registration new customers are supposed to enter the bonus code F50, deposit and bet at least £10, and they will get free bets worth a total of £50. Once the first qualifying bet has been completed, you get credited with the first free bet. The odds of your bet need to be 1/2 (1.50) or higher. The betting tokens can then be redeemed within 7 days of placing the previous bet. A thing to remember about free bets is that the stakes are not included in your winnings and you cannot withdraw them. Yet, with the pleasure of winning, and having in mind that you were given the chance to place free bets, that will hardly be an issue for anyone.

  • The best sports betting offers for new customers
  • Ladbrokes – Sports Betting Bonus
  • 888 Sport – Welcome Bonus
  • Bet365 Sports Betting Welcome Offer

Mobile betting bonus

Now that nearly all betting providers offer live betting, the next logical step was to offer a smartphone app so that you could quickly place your bets while at a pub or a sports bar. Bet365′s great reputation is not in vain – it offers a 100% bonus up to £200 for your bets on the go. On top of that they offer another special bonus up to £50. To receive the second one you need only place your first bet (minimum £1) through your mobile device. Then you will receive an offer code that must be entered in the members area. That should be entered within 7 days after the qualifying bet. Then you get your 100% bonus and you have 90 days to meet the rollover requirements of the stake. The betting odds should be at least 1/2 (1.50). Another good offer comes from 888 Sports. They give their customers a £5 no lose mobile bet, which you simply cannot lose.

Bonuses terms and conditions

Each bonus offer comes under certain conditions that will prevent the immediate withdrawal of the credited amount. All sports betting bonuses exist to allow you to place more bets and also try out unusual multiple bets or combinations of bets. So, before the bonus amount can be withdrawn from the player’s account, there are some wagering requirements, which have to be met. Often, you need to rollover the bonus amount a few times in bets with moderate odds. Usually, low-risk betting doesn’t qualify towards the bonus retrieval requirements. Another possible restriction is the market on which you may bet. It is always recommendable that you look at the bonus terms carefully in advance, because most of the times the bonus offers are limited to a specific period after you fund your account or place your qualifying bet, and sometimes offers are not valid for all deposit methods.


There is a great number of excellent bookmakers to choose from, and that tight competition makes welcome bonuses available in the first place. The better operators always have clear bonus terms and conditions. At online sites such as 888 Sports or Bet365 you may look at the bonus requirements in details. When you compare the various offers, you will see that 888 Sports is definitely among the best with its awesome £88 in free bets, and the £5 no lose mobile bet, too. On the other hand, at Paddy Power the welcome bonus comes in free bets, so the stakes are not part of your returns. Bet 365 rewards their customers with the highest amount in bonus money and there are very low turnover conditions – you have to play through the total amount three times. With Bet 365, you will receive another 100% bonus up to £200 welcome bonus and up to £50 on your mobile bets.

Important information about betting providers

A good bonus is already a good start into the online sports betting, but of course the actual betting is also very important. Therefore, I would like to give you some important information about the legal framework and restrictions related to betting.

Sports betting restrictions

Sports betting has a long tradition in the UK. It has been legal for a long time now and the market is highly developed, with well-established operators working on it. That is the case with online betting as well. Still, there are some countries where that is illegal. Operators restrict customers from such territories and you should be aware of that. Even though the Internet brings the whole world together, that still doesn’t render online betting legal if you reside in a country where it is considered to be the opposite.

Another valid and applicable restriction is the minimum gambling age. That may differ from country to country, yet in general, most European countries take 18 for a minimum. Online bookmakers need to verify the age of their customers, as well as their geographic location, in order to guarantee safety and security of their whole operation.

Differences in betting offers

exciting sports events and live streamsWhile comparing the various betting operators, one may go about different ways. One possibility, which I do not recommend, is to see what the betting coverage offered at the site is. That is not a reasonable way to approach it, as nowadays, all operators offer a great variety of sports events to bet on. The most popular and frequently selected ones, such as the UEFA Champions League or the premier football leagues of different countries and regions are available, of course. There are also markets covering winter sports, basketball, handball, Formula 1 and even darts, pool, or horse races. Greyhound races are another market, favourite with many sports betting customers. Some of the events are not so popular, but still they have their fans, so operators do their best to attract as many customers as possible, and not only for the most popular events they offer. Nowadays many operators even offer Novelty bets – betting on events that have little to do with sports, such as who will be the winner of Big Brother or when will Kate Middleton and Prince William have a second child.

In my opinion, it is more important what the range of live betting opportunities offered by a particular operator are. That requires, above all, smartphone apps for mobile betting, so that customers may place their bets from anywhere, as that will allow them quick and easy completion of a live bet. Furthermore, if fans are betting live, it is also good to provide the appropriate live streams. Following the live stream of a match is much more pleasant and encouraging to betters, than simply following the statistics of the game. Sports fans may draw many conclusions and make inferences based on the action they see to a much greater extent than based on facts and figures only.

There are also slight differences in the odds, and, of course, better odds for a particular event ultimately mean a higher profit. If you wager large sums, even slight variations will affect your result. Typically, an odds comparison of betting can show only a tendency to which bookmaker has the higher average odds. A good research, although demanding a bit more work and effort, can pay off in higher wins.

Questions by our visitors

If you have any questions on specific bookmakers or betting bonus offers, you can send them to, and I will gladly respond. Whenever I see certain questions repeat, I’ll know they are of general interest and will definitely answer those here publicly.

Why can’t I watch Premier League live stream?!

Usually there are specific broadcasting rights, and a series of sports events can only be seen on a particular TV channel, so it is not possible to watch live streams of such events on the territory of UK. Those usually involve the Premier League or the national team matches. Your location will be identified by your IP address (IP geolocation) and blocked because of the restrictions applying. Usually, you may watch most matches of the Premier Leagues of other countries, as well as plenty of international major events, though.

I am a customer in a William Hill land-based betting shop, how can I bet online?!

Being a customer at a land-based establishment is not considered as holding an existing betting account. You can always apply for an online account, and you simply need to submit the correct details and information upon your registration. Your online account will be newly-opened and, therefore, you will still be eligible for any new customer bonus offered at the site.

What to consider when choosing your operator

First of all, when choosing the betting operator that will be the most suitable for you and your tastes, I believe you need to take into consideration your preferences. Choose operators that offer betting on the sports and events which you like most, the ones that you follow gladly and definitely those on which you have some inside information and could do predictions relatively easily. Remember to pick your favourite place to put your bets among fully regulated and authorised ones, and take some time to research their reputation and the feedback of customers.

Of course, you should take into account the odds offered, because as I already mentioned above, even small variations will affect your bet if it is larger. And last, but not least, remember that you are doing this for entertainment and live betting with or without live streams multiplies the enjoyment you have from the game itself. Any game becomes more interesting when you have not only your favourite team playing to win, but you have also betted some real money on their doing so. Imagine the thrill of you winning alongside with your team! There is hardly any other experience to match that feeling.